Say you want to get started on a new marketing strategy—collecting customer research, or creating cool images, or measuring ROI.
Where do you go first to find the tools that’ll make your job as smooth as can be?
I often turn to listicles and roundups that bundle together a big handful of helpful tools. And this is maybe why I love Product Hunt’s collections so much. Their collections are user-generated tools lists that are easy to browse and simple to find just the tools that I need.
I’m happy to share with you some of my favorite collections, and I went ahead and turned many of the most popular Buffer tools posts into collections also. Hopefully for any social media marketing strategy you’re keen to try next, there’ll be some useful ideas here in these collections!
What is Product Hunt?
Product Hunt is a website where new digital products and tools are discovered and upvoted by a community of folks like me and you.
What is a Product Hunt collection?
A Product Hunt collection is a bundle of tools that have been mentioned on Product Hunt, bundled by a common theme.
Visuals have been a key part to our marketing strategy both on the Buffer blog and on social media. We’ve seen great engagement with our image tweets and updates, and we’re grateful for some really cool tools that make image creation easy and seamless. Our favorites are included here in this collection.
Tools featured here:
For even more image creation tools, see our original post on the Buffer blog: 23 Tools and Resources to Create Images for Social Media
Free marketing tools get me quite excited. I love the chance to explore and experiment with a free tool to see how it can help me save time or supercharge my marketing efforts. The list of tools in this collection all represent free alternatives to popular paid tools.
Tools featured here:
For even more Twitter tools, see the original post on the Buffer blog: The $0 Marketing Stack: Free Options to Popular Paid Services and Tools
Finding great content can be key to a social media strategy if you’re into sharing articles and videos relevant to your brand. We’ve found a few great ways to discover these shareable bits of content, many of which we’ve listed here in this collection.
Tools featured here:
For even more Twitter tools, see the original post on the Buffer blog: Always Have an Amazing Link to Share: 25 Newsletters and Tools to Discover Shareable Content and 17 Unique Places to Find Great Content to Share
We recently refreshed the Twitter tools post on the Buffer blog to include the new tools that have come up since we first published, nearly two years ago. The article mentions 90 tools now (90!), and I’ve added many of the top ones to the Product Hunt collection here.
Tools featured here:
For even more Twitter tools, see the original post on the Buffer blog: The Big List of Twitter Tools: 91 Free Twitter Tools and Apps to Fit Any Need
We’ve enjoyed coming across useful Facebook tools here and there—tools that show you benchmark stats for your page, tools that reveal info into your follower demographics, and more. It seems that Twitter tools are a bit more ubiquitous than Facebook, yet there’re still a number of great ones here that can help boost your Facebook marketing.
Tools featured here:
Tools featured here:
For even more Twitter tools, see the original post on the Buffer blog: How to Run a Facebook Contest, Analyze Your Page, and More: 11 Ideal Facebook Tools for Marketers
Measuring the performance of your social media posts is a strategy that can look any number of different ways. Whether strictly ROI focused or more loosely into engagement and sentiment, you can find a tool to track just about any analytics taste. Here are a few that we’ve found to be quite useful.
Tools featured here:
For even more Twitter tools, see the original post on the Buffer blog: Know What’s Working on Social Media: 19 Free Social Media Analytics Tools
This collection of tools is one near and dear to my heart, as I really enjoy the chance to reach out directly to your audience and get their feedback. The tools mentioned here include survey tools, heat maps, user testing, and more.
Tools featured here:
For even more Twitter tools, see the original post on the Buffer blog: Get to Know Your Audience: 18 Incredibly Useful Market Research Tools
What makes for a small business tools? It’s likely that a lot of the small business tools mentioned here are also used by big businesses as well. What makes these particular useful for the small biz is that these tools are free and easy-to-use. You can get up and running with these tools in little time and for little money.
Tools featured here:
For even more Twitter tools, see the original post on the Buffer blog: The Big List of The 61 Best Social Media Tools for Small Business
Saving time online is a key focus for us here on the Buffer marketing team. And one way we go about doing that is with some high-powered browser extensions. These are a few that we find particularly useful.
Tools featured here:
For even more Twitter tools, see the original post on the Buffer blog: The 15 Best Browser Extensions to Improve Your Social Media Marketing
It’s amazing the work you can get done from your phone. This collection of mobile apps offers a little bit of everything for the on-the-go digital marketer.
Tools featured here:
For even more Twitter tools, see the original post on the Buffer blog: 45 Best Mobile Apps and Tools for Marketers: How to Manage Social Media From Anywhere
We’re grateful for the chance to experiment with a lot of different types of tools here on the Buffer blog. Several tools are included in our daily workflows of brainstorming, researching, note-taking, writing, editing, publishing, and sharing. Here’s a collection of our favorites.
Tools featured here:
For even more Twitter tools, see the original post on the Buffer blog: 39 Blogging Tools to Help You Work Faster, Write Better, and Land More Readers
How much time do you spend on SEO for your website or blog? We spend a few minutes per blog post, and this time is well spent thanks to the SEO tools on hand. This collection mentions some real time savers, and they can be used whether you’re an SEO expert or not.
Tools featured here:
For even more Twitter tools, see the original post on the Buffer blog: 21 Simple and Free SEO Tools to Instantly Improve Your Marketing
A fun collection by Hiten Shah that covers 55+ free tools. It’s an incredibly exhaustive list, full of some of our favorite tools that we use every day here at Buffer, too.
Not only a great list of podcasts for founders, but also a really useful list for anyone into learning about growing a business.
Looking to offload some of your to-do list? These tools can help with a huge variety of items like research, scheduling, errands, and more.
Each of Product Hunt’s Startup Tool Kit offerings has been really great (here’s a link to #1, #2, and #3), and for some reason #4 just really caught my eye. I’ve felt a yearning to try most every tool listed here, so maybe it’s a tug of wanderlust. You’ll note that these tool kits originally were intended as discounts or giveaways, and that some of the savings may have since expired.
This list of 34 tools covers a great range of marketing tasks, things like image creation, email newsletters, Twitter content, and more.
Looking for the most popular Product Hunt products? They’re on this list, which collects only those products with 1,000 votes or more. Startup Stash holds the top spot with 3,000+ votes.
Featuring 25 popular newsletters in the business and marketing scene, this collection makes it easy to find and discover a favorite new newsletter (or two).
For those looking to stay organized and on top of things, this collection has 27 ideas for new tools to try.
This list of tools covers some really useful products that help with the writing process: word processors, ebook creators, dictionaries, and more.
If you use Slack to communicate with your team at work, there are some really neat integrations that can tie into your Slack rooms—things like brand monitoring, scheduling, live chat, and even Product Hunt notifications.
I don’t own anything from this list, but I’d love to! There’s stuff here like whiteboard laptop covers, mod notebooks, standing desks, and busy indicator lights.
Talk about an irresistible headline! I’d love to become a GIF master! There’re some really cool tools here like the Giphy Chrome extension and YouTube GIF Creator.
I’d be so excited to hear which products you most enjoy.
Which ones save you time?
Which ones do you use every day?
Feel free to leave any thoughts or tips here in the comments, and I’ll get right back to you!
Image sources: Pablo, Unsplash, IconFinder
The post The Ultimate List of Product Hunt Collections for Marketers appeared first on Social.
We’re incredibly grateful to have the chance to learn from others and experiment for ourselves with what works best on social media.
And we’re so very happy to share our best strategies with you!
To collect all these favorite tips in one place, we’ve compiled our top 25 social media strategies into a free ebook that you can download below. We’ve included strategies for Twitter, Facebook, Pinterest, and more—all of which you can implement today, in just a few minutes and just a few clicks.
Read further for a full list of the strategies that are included as well as a sample page from the book.
The full ebook includes 25 social media strategies that we’ve pulled from some of the most popular Buffer blog posts. Each of the 25 is something that we’ve personally tried or currently have on our to-do list. In every case, these are strategies that we greatly recommend trying. Here’s the full list:
This is the first chapter from the book: Tip #1 – Share the same content multiple times.
Each strategy is short and to-the-point, with an explanation on how to get started and why we’ve found the strategy to work.
One thing we love to mention with recommendations like these is to treat them more as inspiration rather than prescription.
Use these strategies as the basis for your own experiments on social media rather than adopting them straight away as your new normal.
We’ve tried to keep this in mind as we test out new strategies here at Buffer, and it’s an area that I feel I can definitely keep improving. An example that comes to mind: We often hear that there are a few ideal times to publish social media updates during the day. And every time I hear these studies I seem to adjust my Buffer schedule straightaway. Turns out, few of these best times have ended up to be true for us. Our best times seem to be at non-peak hours or at different intervals of the day, given our international audience.
The takeaway: Test out these strategies for your social media plan, and continue on with the ones that work.
The strategies mentioned in this ebook are the ones that have worked for us—for whatever reason—and we think it’d be cool if they’d inspire you all to try new things or think outside the box.
And we’d love to hear back on how your experiments go!
Ebooks are a new experiment for us also. We’d love to learn:
Is this type of content helpful for you?
Would you like us to do more?
I’d be so grateful to hear any thoughts or feedback here in the comments on whether you’d like us to continue to pursue more ebooks down the line. I know I’ve got lots of room to improve on the ebook front also, so any thoughts on your experience with this version would be so greatly appreciated!
The post 25 Actionable Social Media Strategies You Can Implement Today [Free Ebook!] appeared first on Social.
